When you hear the term, SEO, it refers to search engine optimization. What this refers to is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid search results. In general, the higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO is important because it ensures that the people you’re trying to reach get your message since there are other websites looking for the same attention. The more findable your content is, the more likely it will be the commercial success you’d hoped. Findable content equals increased profits for your business and helps the audience find the content they seek within a website. By optimizing you can create more successful websites that will better serve clients’ and their users’ needs. One myth about SEO is that the best websites or most accurate information is at the top of the search engine because websites are supposed to appear in the order of their substance or which one is the most helpful. This is not true because agencies sometimes pay big bucks to move their website to the top of the list even if it isn’t the best website that would suit the audience’s need. This in short is the meaning of SEO, the importance of it, and why you shouldn’t believe that the best websites are always at the top of search engines.
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